WESTFIELD BRANDING
With 35 shopping centers across the US, UK and Europe, the Westfield Group is continuously reimagining the future of retail on a global scale. Their approach: creating a seamless fusion of physical and digital experiences, merging the sensory delights of shopping, dining and entertainment with the latest technology. My role? Refining the brand voice while writing elevated copy that connected the brand’s global vision with the local flavor of the communities we served.
Westfield Brand Studio. Art Directors: Lindy Shibata, Phuong Nguyen, Daniel Luzier.
Santa Anita OOH Campaign
App Re-engagement MoBILE Campaign
PRINT and OOH CAMPAIGN
