HIPS & CURVES
What I learned from Hips & Curves: sensuality isn’t about size, it’s about attitude. With this in mind, I helped to shape and extend a brand voice that united a soupçon of the practical with the playful and the unrepentantly provocative. What’s more essential than being confidently in charge of your inner siren? Nothing, a sentiment that infused every project, including email newsletters, product descriptions, giveaways and more.