PAT McGRATH LABS x DSMNY
When Beauty’s most iconic makeup artist, Pat McGrath, teamed up with Fashion’s most subversive designer, Rei Kawakubo, avant-garde artistry without boundaries ensued. Pat collaborated with the legendary Kawakubo’s Dover Street Market New York shop, debuting her APPAREL 001 streetwear collection, along with the exclusive re-release of three cult-classic sold-out-in-seconds Limited Edition Labs: LUST 004, METALMORPHOSIS 005 and DARK STAR 006. Not only was this McGrath's premiere as a clothing designer, it was also the first time DSMNY featured makeup.
Phase I leveraged Pat's massive social media reach to announce the DSMNY in-store kick-off; Phase II capitalized on her social and digital channels to drive online sales at PATMcGRATH.COM. The result? A sell-out totale.
PAT McGRATH LABS. Creative Director: Robert Barr. Art Director: Jesse Trentadue.
WEB + MOBILE
PRODUCT DESCRIPTIONS
