BCBGMAXAZRIAGROUP
Nine brands (and nine brand voices). Four countries. Three languages. Seasonal statements for Pre-Spring, Spring, Summer, Pre-Fall, Fall, Winter, Holiday and Resort. Biannual press kits for New York Fashion Week. Endless executions for social, digital, runway, editorial, display, catalog, marketing and commerce. The best part? Getting to do it all over again next season. For someone who was practically raised in a fabric store and addicted to vintage fashion, nothing quite prepared me for the cyclical thrills of the new.
BCBGMAXAZRIAGROUP. Copy Director: Robert Barr.
HERVÉ LÉGER BY MAX AZRIA
BCBGMAXAZRIA
